Efe Nail Saltık 
Kamala Harris has again drawn the attention of the crypto community by releasing her first presidential campaign ad just ahead of today’s Bitcoin Conference.
Harris’s campaign has gained significant traction following President Joe Biden’s announcement that he would not seek re-election. Now running for the Democratic nomination, Harris released her first official campaign video less than a week after Biden’s decision. This ad release comes just after she declined to attend the Bitcoin Conference starting today.
The ad, which marks a pivotal moment in her campaign, highlights Harris’s swift rise to the position of presumptive nominee with the election just over 100 days away. Launched on Thursday morning, the video begins with uplifting shots of Harris smiling behind a podium, with her name and the American flag displayed prominently.
Set to the powerful soundtrack of Beyoncé’s song “Freedom,” the ad features scenes from Harris’s first speech to her campaign staffers. “There are some people who think we should be a country of chaos. Of fear. Of hate,” Harris declares, accompanied by visuals of Donald Trump and JD Vance. She adds, “But us, we choose something different. We choose freedom,” as Beyoncé’s chorus intensifies: “Freedom, freedom, I can’t move. Freedom cut me loose. Freedom, freedom where are you, cause I need freedom too.”
Harris emphasizes the need for various freedoms, including safety from gun violence, bodily autonomy, and economic security. “Freedom not just to get by, but to get ahead. The freedom to be safe from gun violence. The freedom to make decisions about your own body. We choose a future where no child lives in poverty. Where we can all afford healthcare. Where no one is above the law,” she asserts.
The ad underscores her message with headlines such as “Guilty, Indicted, and Convicted,” potentially referencing pro-Bitcoin candidate Trump and including an image of Stormy Daniels. Harris concludes with a call to action: “We believe in the promise of America and we’re ready to fight for it. Because when we fight. We win.”
Notably absent from Harris’s ad are mentions of financial markets, including crypto and Bitcoin. This omission follows David Bailey’s announcement that Harris would not be speaking at the Bitcoin Conference 2024, which has accelerated backlash against her from the crypto community.
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